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Marc Forte Genescà

Digitalization and continuous improvement manager | Alsina Montcada i Reixac, Spain
Marc Forte Genescà

Biography

Marc Forte is a Civil Engineer with 14+ years at Alsina. Key in the Middle East expansion (Dubai, Saudi Arabia), he leads Digital Transformation, driving innovation with VR, AR, IoT and sensors. He oversees software projects focused on CAD and BIM, enhancing construction processes through digital excellence.

Sessions

12:40h
Ponencia-Keynote | Sustainable Building Congress

Five Years of Artificial Intelligence at Alsina: Evolution, Challenges, and Future Vision

Pere Olivé
Pere Olivé Alsina CU Manager of Organization and Processes Speaker
Marc Forte Genescà
Marc Forte Genescà Alsina Digitalization and continuous improvement manager Speaker

#Construmat

2025-05-22 12:40 2025-05-22 13:00 Europe/Madrid Five Years of Artificial Intelligence at Alsina: Evolution, Challenges, and Future Vision

In this session, we will explore the implementation of artificial intelligence at Alsina and the company's future strategy in this field. We will review the evolution from the first AI agent created five years ago to the current use of digital agents, as well as the challenges and opportunities we face. The session will feature Marc Forte and Pere Olivé, heads of digitalization and processes.

 Auditorium
Thu 22 12:40h - 13:00h Auditorium Open
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