Startup Area

Digital Transformation is redefining the construction industry, making it possible to optimise processes, improve efficiency and increase sustainability. This panel will explore how technology is driving change in the design, planning and execution of construction projects. Covering everything from the use of advanced management software to the application of artificial intelligence, BIM modelling and process automation, panellists will share key experiences, challenges and opportunities for companies looking to adapt to an ever-changing environment. The panel will be led by Trowelapp and Ingeos, two industry-leading digitalisation companies. Trowelapp is a Holded partner as well, which only strengthens its ability to integrate innovative technological solutions in the management and execution of construction projects.

Circular economy is transforming the construction industry, promoting waste reduction, material reuse and resource efficiency. In this presentation, we will explore how to apply circular strategies to construction projects so as to minimise environmental impact and maximise sustainability, by looking at case studies and examples of innovation. We will address the importance of regenerative design, resource optimisation and the new regulations that are driving this change in the industry. The presentation will be led by Acciona, a benchmark in sustainability and responsible construction, who will share their experience in the implementation of circular solutions that are redefining the industry’s future.

In a global context that demands more sustainable development models, the construction sector must transform its traditional processes, which are highly resource- and emission-intensive. This roundtable proposes a reflection on the industrialization of construction as a key strategy to address these challenges. The session will bring together representatives from industry, academia, research, and professional practice, moderated by a sustainability expert, to provide a cross-cutting and in-depth perspective on the topic. Industrialization in construction goes beyond mass production. It translates into precision, traceability, quality control, and impact management throughout the project's life cycle. From the design and factory production of components to their assembly, reuse, and adaptability, this strategy enables more efficient, controlled, and environmentally respectful building. Moreover, from the perspective of the circular economy, industrialization facilitates design for disassembly, material reuse, and waste minimization AUDITORI - AREA STARTUPS

In the construction industry, digitisation has increased efficiency and productivity, but it has also exposed companies to new cyber-threats. In this presentation, we will be exploring the importance of cybersecurity in the digital transformation of construction, with an emphasis on how to protect sensitive data and critical systems. OptimumTIC, a leader in integrated cybersecurity management since 2009, will share its experience in implementing solutions that safeguard information and ensure operational continuity for construction projects. Its transversal approach covers technical, organisational and legal aspects, adapting to the specific needs of each client.

Indoor connectivity is an essential pillar to guarantee the efficiency and quality of communication in enclosed spaces, from hospitals and airports to offices, hotels and shopping centres. During this talk, we will discover how advanced indoor coverage solutions are revolutionising the way we connect inside buildings, improving the user experience and boosting the digitisation of indoor environments. Cellnex Telecom, European leader in wireless telecommunications infrastructures, will be sharing its experience in the deployment of state-of-the-art indoor connectivity networks, based on DAS (Distributed Antenna System) and other cutting-edge technologies. By looking at real cases and specific applications, we will learn how these solutions make optimal mobile coverage in complex locations possible, guaranteeing reliable, fast and uninterrupted communications.

Financing and investment play a crucial role in the development and sustainability of the construction industry. In this panel, we will analyse the financial strategies and solutions behind successful construction projects. Banco Sabadell offers financial solutions adapted to the real estate sector, including mortgage loans for the purchase, construction or renovation of real estate, as well as specific insurance to protect projects during the construction period. Ubach Munné is a consultancy firm with more than 20 years of experience in the management of public and alternative financing for projects involving R&D, innovation, industrialisation, internationalisation and business growth. They offer comprehensive services ranging from the search for grants and subsidies to the management of tax deductions for RDI activities. Through case studies and experiences shared by both entities, we will explore how financial solutions and investment opportunities can optimise the profitability and sustainability of projec AUDITORI - AREA STARTUPS

In a context where selling is no longer enough, this panel explores how to align commercial strategy and purpose so as to truly connect with people. Nacho Vallhonrat, from the architecture firm DTRES, together with the Active Development team, will share how to build a value proposition from the inside out: starting with the team and the mindset, accurately identifying the niche we cater to, and designing a pipeline for real action. You will learn how to sell from authenticity: listening, customising, removing barriers and leading change with commitment. A session to transform the way you sell... meaningfully.

The adoption of new construction methods is transforming the construction industry, focusing on efficiency, sustainability and quality. This panel will bring together ROIG and Culmia to discuss how industrialisation, modular construction and innovative building systems are redefining the sector. ROIG, an industry-leading company, has implemented industrialised construction techniques that allow for faster and more precise project execution. Culmia, a real estate development leader, has incorporated modern methods to improve efficiency and sustainability in its developments. Through case studies and shared experiences, the panel will delve into how the integration of these new construction methods can improve productivity, reduce costs and minimise the environmental impact during construction.

In this session, we bring together three key figures from the ConTech ecosystem to provide a comprehensive overview of how technological transformation in the construction sector is evolving at a national level. Ignasi Pérez Arnal, an expert in construction innovation and emerging technologies, will share key trends and success stories that are shaping the direction of ConTech in Spain. He will also offer his perspective on the need to foster a strong digital culture throughout the ecosystem. Paco Gómez Escofet, with a solid background in promoting tech startups and public-private collaboration, will focus on the challenges companies face in scaling technological solutions and the role of hubs as catalysts for change. Anna Puigdevall Sagrera, recognized for her leadership in the real estate and proptech fields, will provide a strategic outlook on how technology is redefining asset management, the value of data, and the end-user experience. Through dialogue among these complementary profiles, a national vision of ConT AUDITORI - AREA STARTUPS